Land Rights Helps Build Tourism industry in Worimi Country

4 August, 2016

Sand Dune Adventures Receives Multiple Tourism Awards

Worimi Local Aboriginal Land Council’s (LALC) Sand Dune Adventures has reached a new milestone by winning a Regional Award in the North Coast and the Legendary Pacific Coast Tourism Awards as well as a Gold for Excellence in Aboriginal and Torres Strait Islander tourism and a Silver in the Adventure category.

Sand Dune Adventures is now eligible to enter the NSW Tourism Awards which will be held in November.

Worimi Sand Dunes. Image: OurMob

NSW Aboriginal Land Council (NSWALC) Chair Roy Ah-See says Worimi LALC was a leading example of how Land Rights is delivering positive economic outcomes for New South Wales.

“Back in 2007, Worimi Local Aboriginal Land Council was successful in having land at Stockton Bight returned to Aboriginal ownership.

“The members of Worimi Local Aboriginal Land Council worked hard to identify opportunities to promote Aboriginal culture and provide economic benefits for the Aboriginal community and the regional economy.

“Over the past seven years, hundreds of thousands of tourists have taken to quad bikes and immersed themselves in Worimi culture through Sand Dune Adventures.

“What Worimi Local Aboriginal Land Council has achieved in creating jobs, increasing tourism numbers and promoting rich Aboriginal culture shows the strength of our unique system of Land Rights in New South Wales,” Cr Ah-See said.

Quad bikes owned, maintained and run by Worimi LALC. Image: OurMob

Worimi LALC Chief Executive Officer Andrew Smith says the tourism awards rewarded the hard work and skill of the team at Sand Dune Adventures.

“Worimi Local Aboriginal Land Council is a major player in the local Hunter economy and we continue to grow our tourism business domestically and internationally.

“We now employ 15 people in a range of positions – as tour guides, in sales and marketing, administration and maintenance.

“Sand Dune Adventures has been promoted throughout Australia as well as attending Industry Trade Missions and other tourism conferences in China, Singapore, Malaysia, New Zealand and India.

“It’s incredibly rewarding for our Board, staff and community to have a successful not-for-profit social enterprise operating that is 100 per-cent Aboriginal-owned and operated, shares culture and plays a major part in the local and State economy,” Mr Smith said.

Worimi LALC CEO Andrew Smith checking the Worimi sand dunes. Image: OurMob


We pay our respects to the Traditional Owners of the lands where we work as well as across the lands we travel through. We also acknowledge our Elders past, present and emerging.

Artwork Credit: Craig Cromelin, from a painting he did titled, "4 favourite fishing holes". It is a snippet of his growing years on the Lachlan River, featuring yabby, turtle, fish and family.