New Direction in Communication for NSWALC
February 21, 2013
The New South Wales Aboriginal Land Council has decided to pursue a new direction in its current strategies to communicate more dynamically with the land rights network, other key stakeholders and the wider community.
As part of an overall review of its current communication and cost strategies, the Council has decided to phase-out publication of its current monthly magazine Tracker. Whilst Tracker has been very successful since its inception 3 years ago, it is subject to the same challenges faced by mainstream print media in terms of cost and effectiveness, as well as the rise of the internet and social media.
The Council has therefore decided to develop a range of new strategies to communicate directly with the land council network and the wider community, leveraging its funds to deliver enhanced support to Land Councils and to focus on delivering the key goals in the new Strategic Plan, including supporting our people, protecting culture, heritage and the environment and driving economic development.
The new direction in communications will include a greater online presence and a Land Rights focused newsletter that will continue to inform existing Land Council members and engage with non-members and our Aboriginal youth.
The Council will provide details of these new strategies to the network once they have been finalised.
The Council is aware of the crucial importance of direct communication with LALC members and remains committed to ensuring they receive timely and accurate information about key issues affecting their rights and aspirations, so that they can be informed, be involved, and be inspired.
NSWALC Chairman (Wiradjuri Region)